Pandora Pitches ‘Audio Context’: Why Your Ad Recall Is Higher When You’re Eating
"Creating a 'theater of the mind' can bring a brand’s advertisement to life before a listeners' eyes," says Pandora SVP Susan Panico.
By David Kaplan, Mar 7th
As Retail Brands Demand Deeper Measurement, ShopAdvisor Allies With Nielsen, NinthDecimal
It's all about the attribution for retailers these days.
By David Kaplan, Oct 10th
Cross-Screen Campaigns Can Reduce Costs And Improve Reach, Says Amobee
The study also found that millennials are the demographic most likely to be swayed by cross-screen ad campaigns.
By Daniel Parisi, Dec 8th
Major Brands’ Mobile Budgets Still Less Than 5 Percent, MMA Says
The association contends that third party measurement firms aren't showing mobile's clear ROI and is presenting its SMoX study as the clear proof of mobile ad effectiveness.
, Nov 17th
Facebook’s Message To Marketers: This Is Where Product Leads Start
It’s not just about emojis, as the social network is opening up its ‘lead ads’ widely, armed with research showing its connection between CPG brands and key demos.
By David Kaplan, Oct 8th
RetailNext Eyes Huge International Growth With $125m Funding
Money talks, and in this case, it's saying in-store analytics are becoming invaluable to marketers.
By Nicole Spector, Apr 23rd
Clickthroughs: A Worse Location Ad Metric Than You Thought
That’s the view from an xAd-commissioned Nielsen study of geo-marketing campaign analytic tools.
By David Kaplan, Sep 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th