The Coca-Cola Challenge: How To Personalize 1.9 Billion Daily Sales
The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.
By David Kaplan, Mar 21st
A Quarter Of Global Marketing Budgets To Be Devoted To Location
Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.
By David Kaplan, Mar 13th
Why Bluetooth Will Not be an Obstacle for IoT Sensor Adoption
Consumers have increasing numbers of reasons to keep that Bluetooth setting on their connected devices, writes Proxbook's Romet Kallas.
, Oct 4th
PayPal Adopts In-Store Mobile Payments With App Revamp
After avoiding NFC tap-and-pay style mobile payments, the transaction provider has decided to dive in by partnering with Vodafone.
By Daniel Parisi, Feb 24th
Guide To The Different Kinds Of Mobile Payments
The three main types are NFC, sound-based, and magnetic secure transmissions.
By Daniel Parisi, Jan 8th
Retail Leads Proximity Marketing, But Future Growth Could Come From Niche Categories
Gas stations, logistics, and real estate is where the commercial expansion of beacons and other sensors will be focused, says Proxbook.
By David Kaplan, Aug 10th
GeoMinds: Is Proxbook the Arrogant Bastard of the Beacosystem?
A California craft beer maker’s strategy could point proximity providers in the right direction, writes New Location Essential’s Stephen Statler.
, Jul 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th