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Analysis The Coca-Cola Challenge: How To Personalize 1.9 Billion Daily Sales The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan.

David Kaplan

By David Kaplan, Mar 21st

Analysis A Quarter Of Global Marketing Budgets To Be Devoted To Location Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.

David Kaplan

By David Kaplan, Mar 13th

Analysis Why Bluetooth Will Not be an Obstacle for IoT Sensor Adoption Consumers have increasing numbers of reasons to keep that Bluetooth setting on their connected devices, writes Proxbook's Romet Kallas.

By Romet Kallas, Oct 4th

News PayPal Adopts In-Store Mobile Payments With App Revamp After avoiding NFC tap-and-pay style mobile payments, the transaction provider has decided to dive in by partnering with Vodafone.

By Daniel Parisi, Feb 24th

Analysis Guide To The Different Kinds Of Mobile Payments The three main types are NFC, sound-based, and magnetic secure transmissions.

By Daniel Parisi, Jan 8th

Uncategorized Retail Leads Proximity Marketing, But Future Growth Could Come From Niche Categories Gas stations, logistics, and real estate is where the commercial expansion of beacons and other sensors will be focused, says Proxbook.

David Kaplan

By David Kaplan, Aug 10th

Uncategorized GeoMinds: Is Proxbook the Arrogant Bastard of the Beacosystem? A California craft beer maker’s strategy could point proximity providers in the right direction, writes New Location Essential’s Stephen Statler.

Stephen Statler

By Stephen Statler, Jul 6th

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