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Analysis The Coca-Cola Challenge: How To Personalize 1.9 Billion Daily Sales The answer rests on the concepts of mobile moments and frictionless experiences, says Coca-Cola VP Scott Ryan. David Kaplan By David Kaplan, Mar 21st
Analysis A Quarter Of Global Marketing Budgets To Be Devoted To Location Meanwhile, over 50 percent of companies are currently using location-based data to target their customers, The LBMA said at its Retail Loco event at SxSW this weekend.  David Kaplan By David Kaplan, Mar 13th
Analysis Why Bluetooth Will Not be an Obstacle for IoT Sensor Adoption Consumers have increasing numbers of reasons to keep that Bluetooth setting on their connected devices, writes Proxbook's Romet Kallas.  Romet Kallas By Romet Kallas, Oct 4th
News PayPal Adopts In-Store Mobile Payments With App Revamp After avoiding NFC tap-and-pay style mobile payments, the transaction provider has decided to dive in by partnering with Vodafone.  Daniel Parisi By Daniel Parisi, Feb 24th
Analysis Guide To The Different Kinds Of Mobile Payments The three main types are NFC, sound-based, and magnetic secure transmissions.  Daniel Parisi By Daniel Parisi, Jan 8th
Uncategorized Retail Leads Proximity Marketing, But Future Growth Could Come From Niche Categories Gas stations, logistics, and real estate is where the commercial expansion of beacons and other sensors will be focused, says Proxbook.  David Kaplan By David Kaplan, Aug 10th
Uncategorized GeoMinds: Is Proxbook the Arrogant Bastard of the Beacosystem? A California craft beer maker’s strategy could point proximity providers in the right direction, writes New Location Essential’s Stephen Statler.  Stephen Statler By Stephen Statler, Jul 6th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th
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