Advertising Week Recap: Welcome To The Age Of Assistance — And Assistants
"Brands are disappointed and upset; they’re running out of patience and taking action and it showed at the event," says Retale's Nels Stromborg.
By David Kaplan, Oct 5th
Cannes Lions Recap: What Dominated The Conversations? Amazon, Of Course
"As Oath’s Tim Armstrong said, 'We’re ‘now in an era of industries merging versus businesses merging.’ For Amazon, it has already been a huge win," says Retale's Nels Stromborg.
By David Kaplan, Jun 26th
Are Location-Based Pay-Per-Visit Ads Poised To Become Standard For Retail?
'Across the industry, we are seeing growing demand among advertisers for greater transparency and accountability from their media partners,' said Nels Stromborg, EVP of Retale.
By David Kaplan, Mar 30th
The 6 Location Tech Tools That Will Shape Marketing In 2017
The respective marketing roles of Virtual Reality, beacons, and chatbots became clear in 2016. Here's how the use of those tools are likely to evolve over the next 12 months.
, Dec 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th