10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from the connected 'store of the future' to Levi's at NRF17.
By Lauryn Chamberlain, Jan 20th
How Neiman Marcus Rolls Out In-Store Technology: Speed Is The Essence
Whether it's installing a new communication platform or tools for enhancing customers' in-store experience, Neiman Marcus Innovation Labs' Scott Emmons doesn't want to waste any time.
By David Kaplan, Jan 19th
NRF 2017: How Neiman Marcus Aims To Combine Data With Store Associate Insights
We're entering an era in which relationship management matters more than targeting, argued Neiman Marcus' Jeff Rosenfeld — and data can bolster those one-to-one interactions.
By Lauryn Chamberlain, Jan 17th
How Neiman Marcus Is Blurring Digital And Physical Store Lines
Scott Emmons, who heads Neiman Marcus' Innovation Lab, also has a message for companies that want to sell him the 'Next Big Thing' in indoor digital marketing.
By David Kaplan, Sep 29th
Neiman Marcus Finds A New Way To Talk To Shoppers With ChargeItSpot Stations
When a customer uses the free in-store charging stations, the luxury retailer has the option to send them an opt-in SMS message.
By Lauryn Chamberlain, May 25th
Going To SxSW? Check Out Yext, IBM, Coca-Cola, Samsung, And Others At The Retail Innovation Lounge
Kwolia and eyeQ is hosting the lounge from March 11-15, 2016 in Austin running concurrently to SXSW Interactive, with GeoMarketing as media partner.
, Mar 9th
Neiman Marcus Brings A Digital Touch To Annual ‘Fantasy Gifts’ List
The retailer is giving app users a sneak peek at its $30,000 Memory Mirror, but the aim isn’t just selling to the 1 percent — it’s part of an overall omnichannel strategy.
By Lauryn Chamberlain, Nov 11th
Visual Search Provider Slyce Lets Shoppers Find Matches For Any Item, Anywhere
Retailers such as Neiman Marcus and JCPenney have integrated 3D and 2D images in their Slyce-powered apps as part of a broader omnichannel strategy.
By Lauryn Chamberlain, Sep 10th
Consumers Don’t Shop In ‘Omnichannel Mode’
Retail and location ad veteran Anne Marie Stephen believes brick-and-mortars are getting closer to closing the digital and physical loop.
By David Kaplan, Aug 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th