Pizza Studio Builds National-To-Local Marketing Store Strategy With Local ID
With greater input from the casual restaurant’s 33 outlets, the company’s marketing is starting to see higher local engagement.
By David Kaplan, Jan 13th
YP Attempts To Close Its Targeting Loops Around Display/Search, National/Local
The release of YP Audience Extension will allow YP’s brand clients to target 70 million consumers based on desktop search activity.
By David Kaplan, Apr 27th
'Conversational Commerce' Is On The Rise: Here's How Brands Can Win
By Lauryn Chamberlain, Jul 12th
How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
By David Kaplan, Jul 11th
PlaceIQ: Making Location Data The Essential 'Building Blocks' For Marketing Decisions
By Lauryn Chamberlain, Jul 11th