Influencer Marketing And #Sponsored Content: What Marketers Need To Know
Disclosing when social media posts are sponsored is a must. But that doesn't have to hurt a brand's influencer marketing efforts.
By Lauryn Chamberlain, Feb 14th
Denny’s Adopts Pandora’s Responsive Mobile Ads After Breakfast Hour Engagement Rises
Pandora is fully rolling out native ad formats following a beta run by Denny's, the Lexus Dealer Association, Express, and others.
By David Kaplan, Jan 4th
Marketing To Millennials In The Age Of Ad Blocking: Get More Creative
Yes, Millennials are notoriously ad averse. But that doesn’t have to be a problem for savvy marketers.
By Lauryn Chamberlain, Oct 17th
MMA: Native Ads Shouldn’t Just Look Like Organic Content, They Should Behave Like It
The Mobile Marketing Association suggests native ads should blend in seamlessly with organic content — but not mislead consumers into thinking it is native content.
By Daniel Parisi, Nov 5th
Despite Deep Linking’s Rise, Search Is Still Set To Lose SMBs To Social Spending
App usage — coupled with greater outreach from Facebook, Pinterest, and Twitter — is driving local business marketing to native advertising formats.
By David Kaplan, Oct 12th
Yelp Taps Former Blue Nile Head Diane Irvine As Its First Chairwoman
The local city discovery site faces numerous challenges as it moves from large brand advertisements and towards performance-based SMB ads.
By Daniel Parisi, Sep 28th
For Wendy’s, Native Advertising Is Number One
The fast food chain is geo-targeting millennials by blending in on Yahoo-owned Tumblr.
By Lauryn Chamberlain, Mar 19th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th