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Native Advertising

Analysis Influencer Marketing And #Sponsored Content: What Marketers Need To Know Disclosing when social media posts are sponsored is a must. But that doesn't have to hurt a brand's influencer marketing efforts.

Lauryn Chamberlain

By Lauryn Chamberlain, Feb 14th

News Denny’s Adopts Pandora’s Responsive Mobile Ads After Breakfast Hour Engagement Rises Pandora is fully rolling out native ad formats following a beta run by Denny's, the Lexus Dealer Association, Express, and others.

David Kaplan

By David Kaplan, Jan 4th

Analysis Marketing To Millennials In The Age Of Ad Blocking: Get More Creative Yes, Millennials are notoriously ad averse. But that doesn’t have to be a problem for savvy marketers.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 17th

News MMA: Native Ads Shouldn’t Just Look Like Organic Content, They Should Behave Like It The Mobile Marketing Association suggests native ads should blend in seamlessly with organic content — but not mislead consumers into thinking it is native content.

By Daniel Parisi, Nov 5th

Uncategorized Despite Deep Linking’s Rise, Search Is Still Set To Lose SMBs To Social Spending App usage — coupled with greater outreach from Facebook, Pinterest, and Twitter — is driving local business marketing to native advertising formats.

David Kaplan

By David Kaplan, Oct 12th

News Yelp Taps Former Blue Nile Head Diane Irvine As Its First Chairwoman The local city discovery site faces numerous challenges as it moves from large brand advertisements and towards performance-based SMB ads.

By Daniel Parisi, Sep 28th

News For Wendy’s, Native Advertising Is Number One The fast food chain is geo-targeting millennials by blending in on Yahoo-owned Tumblr.

Lauryn Chamberlain

By Lauryn Chamberlain, Mar 19th

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