Thanksgiving Day Insights: How Brands Can Capitalize on Shopping Behaviors
Talk about 'mobile moments' -- Waze's Ana Sofia Reis finds that most Thanksgiving shoppers grocery shoppers wait until the last minute. And they desperately want brands' help.
By Ana Sofia Reis, Nov 3rd
Driving Foot Traffic In A Digital World
Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
, Oct 25th
Pinterest Rolls Out ‘Promoted Video’ Ad Offering Aimed At Brick-And-Mortar Biz
The platform's existing native ad offering, Promoted Pins, drives 5x more incremental in-store sales per impression, according to an Oracle study.
By Lauryn Chamberlain, Aug 17th
Instagram Drives Online And Physical Sales For Fossil
The result is a conversion rate of 20 percent — and not just online, but in-store as well, says Fossil’s Jencey Keeton.
By Lauryn Chamberlain, Jan 21st
With Ad Blocking Up, Native Ads Primed To Expand
JWT’s Future 100 event looked ahead to project the biggest trends of 2016 in consumer culture, tech, and advertising.
By Lauryn Chamberlain, Dec 7th
The GeoMarketing Top 5 Countdown
Top takeaways from the Mobile Marketing Association's Forum New York. Plus, our most popular stories this week!
By Lauryn Chamberlain, Mar 20th
The Knot Redesign Represents A New Kind Of ‘Local Brides’ Guide’
The personalized, mobile nature of “My Knot” aims to simplify the wedding planning process — and open up ad opportunities for retailers.
By Lauryn Chamberlain, Mar 11th
‘Bumping’ Up Targeting Of Mobile Moms
Baby-centric site TheBump.com redesigned its native app and mobile site in a hyper-personalized way, creating new opportunities for both moms and marketers in the process.
By Lauryn Chamberlain, Feb 5th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th