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Nadya Kohl
Analysis PlaceIQ And LiveRamp Partner On Creation Of Location-Based Audience Segments "The true value of this deal is the ease in which marketers can tap into an omnichannel customer understanding," says PlaceIQ Biz Dev Head Nadya Kohl. David Kaplan By David Kaplan, Mar 12th
News PlaceIQ Finds Client Complements In 1010data Location Analytics Alliance "Today's deal is putting LandMark directly at the fingertips of hundreds of new brands," says PlaceIQ EVP of Business and Market Development Nadya Kohl.  David Kaplan By David Kaplan, Dec 14th
News PlaceIQ Teams With Nielsen Catalina Solutions On Detailing The CPG Purchase Path Nielsen Catalina has been expanding its online-to-offline insights for CPG brands. PlaceIQ's geo-data analytics is viewed as a key complement.  David Kaplan By David Kaplan, Nov 10th
News PlaceIQ And Oracle Cloud Integration Promises Smarter Geo-Data, Not Just Bigger Oracle Data Cloud offers access to more than $3 trillion in customer purchase data and two billion consumer profiles. PlaceIQ can pinpoint where they go.  David Kaplan By David Kaplan, Jul 13th
News Getting Ready For Prime Time, Geo-Data Adds Insight To Addressable TV Ads PlaceIQ teams with Acxiom’s LiveRamp to power location-based ads for automotive, retail, and travel brands to specific households’ set-top boxes and claiming to drive average lift in visitation of 46 percent across the three verticals.  David Kaplan By David Kaplan, Feb 24th
Technology PlaceIQ’s Location Insights Combines With IRI’s CPG Store Purchase Tracking In A Single Data Set One party knows if someone walked into a shop; the other knows what that customer bought.  David Kaplan By David Kaplan, Dec 9th
Uncategorized GeoMinds: Retailers Can Personalize Father’s Day Deals With Location Ads Geo-data can reveal connections among a variety of individual interests, allowing advertisers to target custom campaigns that deliver the perfect gift, writes PlaceIQ’s Nadya Kohl.  Nadya Kohl By Nadya Kohl, Jun 7th
Uncategorized PlaceIQ’s Kohl To Focus On ‘The Three M’s’ In 2015 “Maps, movement, and media activation” is the online-to-offline data maven’s mantra as she settles into the role of heading business development.  David Kaplan By David Kaplan, Dec 23rd
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