Nada Stirratt
Uncategorized With New Leadership In Place, Verve’s Message: ‘Mobile Without Location Is Just Digital Advertising’ With last week’s hiring of ad vet Kevin Arrix as CRO, Verve aims to show marketers that this is the real mobile moment. David Kaplan By David Kaplan, Oct 12th
News Verve’s Executive Team Rebuild Continues, Kevin Arrix Named CRO Since the spring, CEO Nada Stirratt has been ‘putting the band back together’ with trusted associates from her Viacom/MTV Networks days. David Kaplan By David Kaplan, Oct 6th
News Verve Adds Execs To Oversee Ad Operations And Creative Services The addition of ex-Viggle's Anna Hougart on analytics and former PointRoll exec Walter Geer on developing new ad formats, CEO Nada Stirratt hopes to match science with art. David Kaplan By David Kaplan, Aug 10th
Uncategorized Verve’s Bernard Brings Mantra Of ‘Drive The Visit’ To Role Of CMO The former Macy’s and Saks exec believes Verve can help advance the definition of omnichannel beyond “customer fulfillment” to “enchancing customer experience.” David Kaplan By David Kaplan, Jun 19th
News Verve Mobile Names Retail Marketing Vet Julie Bernard CMO To help spread the location targeting platform’s omnichannel message, CEO Nada Stirratt has brought in the Macy’s and Saks alum to craft a new narrative. David Kaplan By David Kaplan, Jun 17th
News Verve’s Acquisition Of Fosbury Puts Marketers In The Mobile Wallet The first purchase of the Nada Stirratt era expands the company’s location ad position. David Kaplan By David Kaplan, Jun 9th
News Changing Of The Guard At Verve Meant To Balance ‘Premium’ Sales And Programmatic For week number two, CEO Nada Stirratt is ushering in fast changes in marketing leadership, as CRO Smith exits and Videology’s Herman joins on biz dev. David Kaplan By David Kaplan, Apr 30th
Uncategorized The GeoMarketing Top 5 Countdown From LSA15: Location-based ads can't succeed unless paired with compelling creative — and vice versa. Plus, our top stories this week! Lauryn Chamberlain By Lauryn Chamberlain, Apr 24th
Uncategorized Verve CEO Stirratt’s First Priority: Sharpen Location Ad Message Virtual Help Wanted ad: Prospective candidate must be able to engagingly explain the importance of verified location data being joined to a smartphone’s device ID. David Kaplan By David Kaplan, Apr 22nd
Uncategorized Verve Mobile Names Digital Ad Veteran Nada Stirratt As Its New CEO In selecting Stirratt, Verve has found a well-regarded exec who can tell and sell the company’s story at a time of increasing attention on location advertising. David Kaplan By David Kaplan, Apr 20th
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