‘Customer Service’ Facebook Prank Highlights Importance Of Digital Presence Management
Brands must be vigilant about keeping an eye on their online reputation — or risk ending up the butt of a joke.
By Lauryn Chamberlain, Jul 14th
A Shot of Jägermeister In One Hand; A Smartphone in the Other
One of the world's leading spirits brands developed its first mobile ad campaign this year targeting men and women with a penchant for posting pics.
By Nicole Spector, Jun 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th