Millennials Respond ‘Overwhelmingly’ To Beacon-Triggered Coupons
That’s the impetus behind a collaboration between Mobiquity Technologies and The Coupons App to deliver beacon-based push promotions to consumers’ mobile phones.
By David Kaplan, Mar 3rd
Beacons At The Movies: Screenvision And Mobiquity Add Proximity Marketing To Cinema Network
Initial installment places beacons in 300 theaters to complement an existing geofencing program.
By David Kaplan, Jan 28th
The GeoMarketing Top 5 Countdown
Most consumers expect in-store offers on their mobile devices. The problem is most retailers are struggling to meet that demand.
By David Kaplan, Apr 10th
GeoMinds: Will Beacons Bring Us Out Of The Dark Ages Of Marketing?
Beacons alone won’t help local marketers navigate to a new age of place-based advertising, writes Mobiquity’s Josh Glantz.
, Apr 7th
ShopAdvisor Adds In-Mall Targeting To Mobiquity’s Beacon Network
Marketers working with both companies will be able to send notifications to consumers at over 200 US shopping centers.
By Nicole Spector, Feb 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th