Think With Google: 53 Percent Of Smartphone Users Don’t Have Their Favorite Brand’s App Installed
Apps are an important data source and communication channel for brands. So how do they drive downloads — or boost engagement elsewhere?
By Lauryn Chamberlain, May 16th
Apps Dominate Users’ Digital Time — But Is Interest In New Apps Falling?
App discovery is down across several channels, including the app store, word-of-mouth and advertising, says comScore.
By David Kaplan, Aug 28th
Lyft Allows Users To Request A Ride From Any Mobile Device
The quiet update reflects the growing idea that users switch seamlessly between devices — and between apps and mobile web — as it suits them.
By Lauryn Chamberlain, Oct 12th
As Apple Officially Rolls Out iOS 9, Its Screens Look Better Inside And Out
Bridging the gap between mobile web and apps is one aspect of Apple’s updates, along with mapping services that keep getting better.
By David Kaplan, Sep 9th
The Mobile Web May ‘Suck’ For Advertisers And Users, But Apps Face Challenges Too
Still, the adoption of mobile deep linking to make apps more searchable seems like yet another reason to dismiss the mobile web.
By David Kaplan, Jul 26th
Mobile Web To Be Valued At $850 Bil By 2018
Projections indicate that the mobile internet will be worth more than Apple — and the rise in location ad spend is a big part of that.
By Lauryn Chamberlain, May 27th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th