Mobile Ad Spending Is Set To Surpass TV In 2018
Time spent on mobile devices eclipsed desktop back in 2014. But fueled by increases in video ads, influencer marketing, and more, mobile is ready for its next big moment.
By Lauryn Chamberlain, Apr 24th
The Tipping Point: Teens Spend More Time On Mobile Than Desktop
But that doesn't mean they want more emails or notifications — it's 'quality over quantity,' say Gen-Z teens.
By Lauryn Chamberlain, May 2nd
Think With Google: Gen-Z Teens Are Moving From Texting To Messaging Apps
It's part of the reason that chatbots resonate so deeply with the younger demographic.
By Lauryn Chamberlain, Apr 18th
Can Mobile Video Influence In-Store Shopping?
Shopkick is adding mobile video to its mix of rewards tools to generate awareness and entice consumers to interact with in-store beacons and products at the shelf.
By David Kaplan, May 25th
AOL’s First CMO — Chief ‘Mobile’ Officer, That Is — Seeks To Guide Offline Retailers To Online Video Ads
Previously EVP of Millennial Media’s platform business, Connon is looking ahead and talking to marketers about 'mobile-first,' not 'second-screen,' strategies.
By David Kaplan, Mar 17th
Thinknear Goes On Location With In-Stream Mobile Video Targeting
Ads with ‘sight, sound, and motion’ will be aimed at on-the-go audiences based on where they are with the Telenav company’s GeoVideo offering.
By David Kaplan, Oct 27th
Mixing Data And Visuals Can Make The Difference When Consumers Reduce Spending
SundaySky’s personalized videos take the ‘sight, sound, and motion’ associated with branding efforts and aim it at specific audiences. But is that enough to mitigate weaker back-to-school retail forecasts?
By Daniel Parisi, Aug 7th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th