Personal Searches ‘For Me’ Are On The Rise — And Here’s What That Means For Marketers
Search today is all about structured answers. That means that brands have to directly answer the questions customers are actually asking.
By Lauryn Chamberlain, Feb 13th
Think With Google: Mobile Searches For ‘Where To Buy’ Have Grown 85 Percent Since 2015
The smartphone is consumers' 'everywhere expert' this holiday season — and they're asking more questions via text and voice.
By Lauryn Chamberlain, Oct 26th
Google Looks To Personalize Mobile Search By Interest, Location
The updated "Google Feed" has arrived. Here's what that means.
By Lauryn Chamberlain, Jul 19th
How Retailers Can Drive Foot Traffic Through Intelligent Search
At Retail Week Live, execs from Yext and Google discussed how rapidly search has changed — and offered tips for how retailers can adapt.
By Lauryn Chamberlain, Mar 8th
Think With Google: Here Are The Questions Marketers Should Ask In 2017
It's critical to be able to respond to how customers are feeling and acting in real-time.
By Lauryn Chamberlain, Dec 12th
How 500 Local Car Dealerships Used Facebook To Drive Visits Up 17 Percent
Automotive analytics platform Edmunds and the dealership website provider CDK Global relied on the social network to capture mobile searches by prospective car buyers.
By David Kaplan, Dec 8th
Store Visits Jumped 65 Percent On Black Friday. Deals Weren’t The Only Reason
Time spent in stores also was up, says Google, and mobile search had a lot to do with the increased activity.
By David Kaplan, Nov 29th
What Snapchat’s Vurb Acquisition Says About Local Search
The Millennial-favorite app is thinking big when it comes to connecting online and offline.
By Lauryn Chamberlain, Aug 16th
77 Percent Of ‘Coupon’ Searches Are Made In-Store On Mobile
According to a Hitwise report, consumers are upping their in-store searches. Here's how retailers can take advantage.
By Lauryn Chamberlain, Jul 25th
How Mobile’s Marketing Influence Extends To Offline Sales
Think With Google’s stats are clear: mobile moves people to local purchases. Here’s how.
By David Kaplan, Jul 19th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th