Mastercard Plans To ‘Mobile-ize’ Vending Machines In 300 Cities
Consumers expect all retail touchpoints to be as mobile-friendly as possible and all commerce experiences to be frictionless, says Mastercard Digital Payments Head Betty DeVita.
By David Kaplan, Apr 19th
In time For Holiday Crush, Target Promises Improved In-Store Pickup
Target's online order/in-store pick up will be emphasized at 325 U.S. stores; as for the vow: 90 percent of purchaeses will be ready for pickup at the store within an hour (up from 85 percent last year).
By David Kaplan, Nov 17th
Money2020: Verizon, Visa Discuss Local Synergies for Digital ‘Ecosystems’
Can local retailers provide consumers the same 'frictionless' mobile payment offerings as major chains like Starbucks does?
, Oct 28th
Why Coca-Cola Bet Big — And Early — On Mobile Pay
While mobile pay is far from mainstream, Coke’s Scott Ryan says it’s important for larger brands to help develop technologies that will one day become commonplace.
By David Kaplan, Mar 15th
PayPal Adopts In-Store Mobile Payments With App Revamp
After avoiding NFC tap-and-pay style mobile payments, the transaction provider has decided to dive in by partnering with Vodafone.
By Daniel Parisi, Feb 24th
Visa Ready Expands To Wearables, IoT
As payments moves beyond plastic cards, the goal is to make ‘virtually any’ physical place into a commerce location.
By Daniel Parisi, Feb 22nd
Cardless ATMs From BofA, Wells Fargo Could Give Mobile Pay A Boost
Mobile payments have been hanging in limbo, but two big banking partnerships might lead to greater consumer adoption.
By Daniel Parisi, Jan 29th
Consumers And Mobile Pay: We’re Aware Of It, But We Don’t See The Benefit
A Pew survey confirms the proverbial ‘solution in search of a problem’ view people have of contactless transactions. Rewards could change minds.
By Daniel Parisi, Jan 27th
Guide To The Different Kinds Of Mobile Payments
The three main types are NFC, sound-based, and magnetic secure transmissions.
By Daniel Parisi, Jan 8th
Walmart And Target Developing Mobile Wallets, Leaving CurrentC’s Fate Uncertain
These respective mobile pay moves are being positioned as intermediate steps until the industry-wide standard is fully available. But retailers are increasingly going it alone.
By Daniel Parisi, Dec 21st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th