mobile pay
Analysis For Shell Gas Stations, GM Connected Car Partnership Also Connects Loyalty And Convenience We're constantly striving to simplify the customer experience as consumers interact with the Shell brand," says Shell Retail's Albert Rivas. "The GM partnership was a way to bring that to life. It's just another step in our evolution." David Kaplan By David Kaplan, Aug 21st
News Shell Gas Stations To Accept Payments Via Dashboard From General Motors’ Connected Cars “We are very excited to be able to announce that this technology is now live at Shell branded locations across the United States,” said Shell Marketing VP Sydney Kimball. David Kaplan By David Kaplan, Aug 16th
Analysis Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier In terms of importance, 71 percent of diners say that ease of ordering and payment win out over discounts, drive-thru, and wifi access, according to a survey by Boston Retail Partners.. David Kaplan By David Kaplan, Jul 13th
News Over 66 Percent Of All Digital Transactions Now Take Place On Mobile In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there. Lauryn Chamberlain By Lauryn Chamberlain, May 17th
Analysis Macy’s Prepping In-Store App Checkout, Enhanced Image Search, VR And AR For Furniture Promotions It's all a part of Macy's "digital transformation," says Chief Product And Revenue Officer Jill Ramsey at day one of the MMA's Impact conference. David Kaplan By David Kaplan, Apr 10th
News Apple Business Chat Rolls Out With 1-800-Flowers, Home Depot, Hilton, And Others "At 1-800-Flowers.com, we are always looking for innovative ways to enhance the shopping experience, so we are very excited to support Apple Business Chat, which provides a powerful new avenue for connecting with our customers wherever and whenever they choose," a rep for the brand says. David Kaplan By David Kaplan, Mar 29th
Analysis Dunkin’ Donuts Gives Mobile Ordering A Voice Within Google Assistant “We are focused on leveraging the most innovative, relevant technologies to make accessing our mobile ordering platform as easy as possible,” says Dunkin' Donuts VP Sherrill Kaplan. David Kaplan By David Kaplan, Mar 15th
Analysis How Starbucks’ 20,000 Square Foot Innovation Center Will Bring New Tech To Its 27,000 Locations "None of us are shopping the same way we were three years ago, so, what we're really trying to solve is the 'pace of innovation,'" says Starbucks' Brent Cashell, speaking in Austin this past weekend. David Kaplan By David Kaplan, Mar 12th
Analysis American Express Pop-Up ‘Experience’ Expands NBA All-Star Weekend As part of its sponsorship of this past weekend's NBA All-Star Weekend in Los Angeles, American Express looked outside of the Staples Center. David Kaplan By David Kaplan, Feb 19th
News Dunkin’ Donuts Goes Back To Its Local Roots For ‘Next Gen’ On-Demand Store Model “The launch of our next generation concept store marks one of the most important moments in Dunkin’ Donuts’ growth as an on-the-go, beverage-led brand,” says President Dave Hoffmann. David Kaplan By David Kaplan, Jan 16th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th