Mobile Marketing Association
Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’
Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice purchases, Malmad predicts.
By David Kaplan, Apr 16th
How Uber’s Advertising Team Combated Ad Fraud Amid Period of Protest
"Who’s causing ad fraud? It’s not 15 year-old kids or Russian bots -- it’s large agencies and networks," Kevin Frisch, head of Driver & Rider Acquisition at Uber, told MMA Impact attendees.
By David Kaplan, Apr 13th
Macy’s Prepping In-Store App Checkout, Enhanced Image Search, VR And AR For Furniture Promotions
It's all a part of Macy's "digital transformation," says Chief Product And Revenue Officer Jill Ramsey at day one of the MMA's Impact conference.
By David Kaplan, Apr 10th
How Location Helps Hallmark Guide Consumers On Mother’s Day
As Hallmark goes 'all in' on programmatic advertising, VP of Greetings Marketing Lindsey Roy says data is the currency of the future.
By David Kaplan, May 10th
Wendy’s Finds Location-Based Search Is ‘Critical’
Think about it, says Wendy's Brandon Rhoten: what do you do when you start to get hungry? You search for what's close by.
By David Kaplan, Apr 7th
For Allstate, Geo-Data Is Best For Influencing Future Behavior, Not The Present
The best combination of formats and targeting can create significant shifts in sales and consideration, says the MMA’s SMoX attribution study for Allstate Insurance.
By David Kaplan, Apr 5th
As Beacons Reach Two-Year Mark, Industry Needs To Tackle Inaccuracy, Publisher Acceptance
Meanwhile, Unacast PROX network adds two dozen partners to expand beacon retargeting.
By David Kaplan, Nov 25th
Major Brands’ Mobile Budgets Still Less Than 5 Percent, MMA Says
The association contends that third party measurement firms aren't showing mobile's clear ROI and is presenting its SMoX study as the clear proof of mobile ad effectiveness.
, Nov 17th
Still Relying On Mobile Pop-Ups? Ibotta’s Leach Cries ‘Stop!’
The mobile rewards platform’s CEO is taking aim at banners and other digital marketing tools that refuse to die.
By Nicole Spector, Mar 18th
MMA To Brands: You Need To Spend A Lot More On Mobile
Sure, that’s what an industry trade group’s supposed to say. Here are the numbers to back up their coaxing.
By David Kaplan, Mar 17th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th