Mobile Marketing
Analysis
How Brands Like Nabisco Engaged Consumers On Mobile During The Olympics
'Across TV, radio, Facebook, Twitter and Instagram, the breadth and type of mentions leaves opportunity for brands to capitalize on consumers using a second screen while watching large TV events,' says Digimind CEO Paul Vivant.

Analysis
Mobile Dominates Consumer Time Spent In Emerging Markets — And It’s Coming For The U.S.
In India, consumers spend 7x more time weekly on mobile than on TV. Data platform zeotap aims to help brands improve targeting to address this shift worldwide, explains director of marketing & market building Oliver Kanders.
