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Mobile Marketing

Analysis How Brands Like Nabisco Engaged Consumers On Mobile During The Olympics 'Across TV, radio, Facebook, Twitter and Instagram, the breadth and type of mentions leaves opportunity for brands to capitalize on consumers using a second screen while watching large TV events,' says Digimind CEO Paul Vivant.

Lauryn Chamberlain

By Lauryn Chamberlain, Mar 1st

Google Think With Google: Mobile Searches For ‘Where To Buy’ Have Grown 85 Percent Since 2015 The smartphone is consumers' 'everywhere expert' this holiday season — and they're asking more questions via text and voice.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 26th

News How Convenience Stores Can Drive More Foot Traffic Over The Holiday Season Gas stations automatically see more traffic at the pump over the holiday travel season. But a few simple details appear to affect how much customers will spend.

Lauryn Chamberlain

By Lauryn Chamberlain, Oct 25th

Analysis Marketing In The ‘Now’ And ‘Next’ These five trends show how offline-to-online advertising is ushering in the era of 'now-to-next' marketing, writes Kinetic Global CMO Liliana Caro.

By Liliana Caro, Sep 25th

Google Think With Google: Consumers Have 2X More Interactions With Brands On Mobile Than Anywhere Else And with the rise of voice search, the ways they interact on mobile are changing.

Lauryn Chamberlain

By Lauryn Chamberlain, Sep 13th

Analysis The Challenges — and Opportunities — of Location-Based Marketing Location-based advertising through push notifications are 20 times more effective than generic banner ads, writes Boostability's Kelly Shelton.

By Kelly Shelton, Aug 28th

Analysis Mobile Dominates Consumer Time Spent In Emerging Markets — And It’s Coming For The U.S. In India, consumers spend 7x more time weekly on mobile than on TV. Data platform zeotap aims to help brands improve targeting to address this shift worldwide, explains director of marketing & market building Oliver Kanders.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 15th

Google Think With Google: Mobile Searches For ‘Best’ Have Grown 80 Percent Since 2015 Shoppers are doing more research on smartphones than ever — and they're more likely to purchase from companies who customize information to their location.

Lauryn Chamberlain

By Lauryn Chamberlain, Aug 1st

News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from YP and Bing's voice search strategies to what features consumers want in brand apps.

Lauryn Chamberlain

By Lauryn Chamberlain, May 19th

Analysis Muslim International Travelers Account For Over 11 Percent Of All Global Travel Spending Here's how marketers can think about creating personalized experiences for travelers within this demographic.

Lauryn Chamberlain

By Lauryn Chamberlain, May 17th

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