Mobile Feedback Is The Key To Consumer Loyalty, Says Apptentive
Brands can't adopt every consumer suggestion. But building a relationship through mobile conversation has a major impact on future sales.
By Lauryn Chamberlain, Mar 17th
The GeoMarketing Top 5 Countdown
It was all about location this week, as Yext added Google to its PowerListings network and CartoDB bought Nutiteq to expand its geo-data tools.
By Lauryn Chamberlain, Feb 19th
Look Beyond Deals For Apps To Improve The Shopping Experience, Says Apptentive CEO
Unwanted push notifications can turn off even the most loyal customer. Apptentive’s Robi Ganguly discusses how marketers can re-think the app experience in 2016 to deliver what consumers really want.
By Lauryn Chamberlain, Feb 10th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th