Think With Google: What Marketers Need To Know About Mobile-First Shoppers This Holiday Season
From 'where to buy gifts for my boyfriend' to 'best holiday hotels,' marketers need to understand the intent behind customers' search queries — and craft content that provides relevant answers.
By Lauryn Chamberlain, Dec 4th
How Being Mobile-First Changes Consumers’ Actions
But the challenge remains for retail, travel, finance, real estate CMOs to turn mobile time-spent into dollars-spent, says comScore.
By David Kaplan, Apr 25th
Closing the Loop on Location-Based Marketing
IgnitionOne's Michael Ragusa explores the evolving potential of beacons in 'mobile-first' marketing.
, Aug 15th
How The Knot Is Using Location To Connect Engaged Couples With Over 300K Businesses
Millennial users demand the ability to book their wedding professionals online — so The Knot rebuilt every digital product with this goal in mind.
By Lauryn Chamberlain, May 31st
Online to Offline: Adore Me Preps Physical Retail Showroom, Pop-Ups For Personal Styling
Following an extensive TV ad campaign to complement its social media marketing, the lingerie e-tailer is working to make online to offline fit its look.
By Lauryn Chamberlain, Feb 25th
Brands Need To Take Control Of Their Location Data
The promise and problems of “Big Data” has been clear for years. But the issue of how local brands can take control of their information continues to be murky.
By David Kaplan, Apr 9th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th