How Baskin-Robbins Is Updating Its Loyalty And Payment Strategies With Mobile
App engagement is more than just a flavor of the month, says Baskin-Robbins' Carol Austin.
By David Kaplan, Aug 10th
How Baskin-Robbins Is Aiming For Breakfast Customers With Mobile App Launch
Ice cream for breakfast? If Taco Bell and McDonald's can claim that meal to draw in customers throughout the day, Baskin-Robbins feels it's worth a shot during the dog days of August.
, Aug 1st
How Baskin-Robbins Is Taking A Page Out Of Its Sibling’s Mobile Marketing Playbook
Dunkin’ Brands is doubling down on mobile initiatives, announcing the BR app the same week that Dunkin’ Donuts took a swipe at Starbucks with its ‘Stars’ app promotion.
By Lauryn Chamberlain, Apr 13th
After Aborted Launch In June, Amazon’s Treasure Truck Debuts In Seattle
The Amazon app alerts users when the truck is near, encouraging them to act fast before the products are sold out.
By Daniel Parisi, Feb 9th
Spotify Partners With Songkick To Find Local Concerts
Users can also search for concerts in other locations outside of their current one to help plan trips as well as finding nearby concerts now.
By Daniel Parisi, Nov 25th
Four-Out-Of-Five Consumers Use Shopping App At Least Once A Month
While shopping apps are clearly here to stay, they still need to work to take advantage of location.
By Daniel Parisi, Oct 27th
OpenTable Begins Testing ‘Surge-Pricing’ Type Option For Coveted Reservations
The 'Uberfication of Everything' is expanding as the dining discovery app challenges other premium 'concierage' services.
By David Kaplan, Sep 28th
U.S. Bank, BlueSoho Launch Location-based App With Content Marketing Features
The app is part of an effort to personalize the bank’s image and connect it to its customers’ digital and physical experiences.
By Daniel Parisi, Jul 16th
Bravo’s Upcoming Mobile App Opens Doors To Location
The media network is launching the Daily Dish as a mobile app, and making location an integral part of its functionality.
By Nicole Spector, Dec 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th