Local Ad Revenues To Hit $148 Billion In 2017
Consumers' increased willingness to share their location data is bolstering growth in the space.
By Lauryn Chamberlain, Nov 3rd
10 Things You Need To Know About Online-To-Offline Marketing This Week
All the location news this week, from Google Maps' ride service update to the next generation of mobile ads.
By Lauryn Chamberlain, Sep 16th
Australia’s GPS Navigation Is Off By Five Feet, U.S. Set To See Similar Shift
Here’s why — and what it means for marketers.
By Lauryn Chamberlain, Aug 15th
GeoMarketing 101: What Is In-Store Attribution?
Marketers want to know that an ad made consumers do more than click — they want to know if it made them visit a store.
By Lauryn Chamberlain, Aug 9th
Local Ads Need To Inspire First, Inform Second
To combat mobile’s perennial ‘fat fingers’ false click problem, emotionally engaging creative is a first line of defense, says Retale’s Pat Dermody.
By Daniel Parisi, Mar 4th
After Merger With BlueCava, Qualia Raises $5.5 Million In Funding
With a year of fruitful partnering behind them, the newly unified company is putting their newly acquired funding to work.
By Daniel Parisi, Feb 19th
Light Reaction Taps Rosa Markarian And Promotes Jennifer Lucas To Management Team
Both women have worked within Light Reaction or its parent company Xaxis for several years prior to their promotion.
By Daniel Parisi, Nov 3rd
MovieTickets Partners With MovieQu, Mobiquity On Beacons, Apps To Drive Theater Attendance
The movie chain rep’s marketing strategy is predicated on the smallest screen’s ability to get people in front of the big screen.
By Daniel Parisi, Oct 13th
Facebook’s Message To Marketers: This Is Where Product Leads Start
It’s not just about emojis, as the social network is opening up its ‘lead ads’ widely, armed with research showing its connection between CPG brands and key demos.
By David Kaplan, Oct 8th
Baby Boomers Say They’re Averse To Mobile Ads — But Actions Suggest Otherwise
While boomers reported highly negative feelings towards mobile ads, previous research has shown that they engage with mobile at a comparable rate to younger generations.
By Daniel Parisi, Sep 21st
'Conversational Commerce' Is On The Rise: Here's How Brands Can Win
By Lauryn Chamberlain, Jul 12th
How Brands And Agencies Can Better Sync Creativity, Data, And Location Intelligence
By David Kaplan, Jul 11th
PlaceIQ: Making Location Data The Essential 'Building Blocks' For Marketing Decisions
By Lauryn Chamberlain, Jul 11th