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Mobile ad spend

Analysis Where Is My Money Going? Examining the Problem of Bad Location Data Approximately 59 percent of location data is inaccurate, writes Placecast CEO Alistair Goodman — but that doesn't mean all targeting hope is lost.

Lauryn Chamberlain

By Alistair Goodman, Aug 22nd

Analysis Beyond Mobile Ad Spend: Near Uses Location Data To Help Brands Plan Offline Marketing The Singapore-based company's Allspark platform gives marketers a glimpse into where customers are spending their time — which allows for improved targeting both on and offline.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 14th

News Mobile Web To Be Valued At $850 Bil By 2018 Projections indicate that the mobile internet will be worth more than Apple — and the rise in location ad spend is a big part of that.

Lauryn Chamberlain

By Lauryn Chamberlain, May 27th

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