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Mobile ad spend
Analysis
Where Is My Money Going? Examining the Problem of Bad Location Data
Approximately 59 percent of location data is inaccurate, writes Placecast CEO Alistair Goodman — but that doesn't mean all targeting hope is lost.
By Alistair Goodman, Aug 22nd
Analysis
Beyond Mobile Ad Spend: Near Uses Location Data To Help Brands Plan Offline Marketing
The Singapore-based company's Allspark platform gives marketers a glimpse into where customers are spending their time — which allows for improved targeting both on and offline.
By Lauryn Chamberlain, Jun 14th
News
Mobile Web To Be Valued At $850 Bil By 2018
Projections indicate that the mobile internet will be worth more than Apple — and the rise in location ad spend is a big part of that.
By Lauryn Chamberlain, May 27th
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th