Mobile ad spend
Where Is My Money Going? Examining the Problem of Bad Location Data
Approximately 59 percent of location data is inaccurate, writes Placecast CEO Alistair Goodman — but that doesn't mean all targeting hope is lost.
By Alistair Goodman, Aug 22nd
Beyond Mobile Ad Spend: Near Uses Location Data To Help Brands Plan Offline Marketing
The Singapore-based company's Allspark platform gives marketers a glimpse into where customers are spending their time — which allows for improved targeting both on and offline.
By Lauryn Chamberlain, Jun 14th
Mobile Web To Be Valued At $850 Bil By 2018
Projections indicate that the mobile internet will be worth more than Apple — and the rise in location ad spend is a big part of that.
By Lauryn Chamberlain, May 27th
Customers To Restaurants And Tech Companies: Please, Just Make Ordering Easier
By David Kaplan, Jul 13th
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jul 13th
What Google Maps' Explore Feature Means For Local Search Marketing
By David Kaplan, Jul 12th