Mobile ad spend
Where Is My Money Going? Examining the Problem of Bad Location Data
Approximately 59 percent of location data is inaccurate, writes Placecast CEO Alistair Goodman — but that doesn't mean all targeting hope is lost.
By Alistair Goodman, Aug 22nd
Beyond Mobile Ad Spend: Near Uses Location Data To Help Brands Plan Offline Marketing
The Singapore-based company's Allspark platform gives marketers a glimpse into where customers are spending their time — which allows for improved targeting both on and offline.
By Lauryn Chamberlain, Jun 14th
Mobile Web To Be Valued At $850 Bil By 2018
Projections indicate that the mobile internet will be worth more than Apple — and the rise in location ad spend is a big part of that.
By Lauryn Chamberlain, May 27th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th