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News 10 Things To Know About Online-To-Offline Marketing This Week

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 25th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from why consumers are streaming more video to the real purpose of IHOP's 'IHOb' branding stunt.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 15th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from the future of voice control to what brands can learn from Target's recent earnings.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 8th

News Brands Spend An Average Of $23 To Drive Each Store Visit In-app ads appear the most effective at driving foot traffic, according to a new report from Cuebiq.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 6th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Pandora's ad tech acquisition to straight talk about GDPR's impact on mobile marketing in Europe.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 1st

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Tinder's place-based dating test to what businesses need to know about managing reviews.

Lauryn Chamberlain

By Lauryn Chamberlain, May 25th

Analysis Tinder Tests Place-Based Dating Feature With Foursquare, Mapbox Tinder Places is designed to connect the dating app users with potential matches who love the same spots.

David Kaplan

By David Kaplan, May 24th

News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from Uber drone delivery to how to avoid influencer marketing pitfalls.

Lauryn Chamberlain

By Lauryn Chamberlain, May 18th

News Over 66 Percent Of All Digital Transactions Now Take Place On Mobile In-app purchases dominate this percentage, suggesting that marketers should focus on the transaction experience there.

Lauryn Chamberlain

By Lauryn Chamberlain, May 17th

Google Think With Google: 53 Percent Of Smartphone Users Don’t Have Their Favorite Brand’s App Installed Apps are an important data source and communication channel for brands. So how do they drive downloads — or boost engagement elsewhere?

Lauryn Chamberlain

By Lauryn Chamberlain, May 16th

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