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News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web, from Amazon's rollout of 'Storefronts' to how marketers need to build loyalty programs today. Lauryn Chamberlain By Lauryn Chamberlain, Sep 21st
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from the evolution of visual search to what Apple's iOS 12 updates mean for local marketers Lauryn Chamberlain By Lauryn Chamberlain, Sep 14th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from IBM Watson at the US Open to why retailers should be optimistic about the 2018 holiday season. Lauryn Chamberlain By Lauryn Chamberlain, Sep 7th
Analysis Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits The partnership drove "double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority," says Placed's Jim Watson. David Kaplan By David Kaplan, Sep 5th
Analysis CDX Voice + Audio Summit: How Brands Can Prepare For The Voice Activation Revolution Brands need to see voice as fundamentally transformational as it relates to intent, search and discovery, media consumption, and the broader customer experience, says CDX Conference Chairman Drew Ianni. David Kaplan By David Kaplan, Sep 4th
Analysis Is Consumer Privacy an Existential Threat to Geomarketers? The conversation about consumer privacy and ad targeting wasn't ended by Europe's GDPR. It's just beginning, writes the LSA's Greg Sterling. Greg Sterling By , Sep 4th
Analysis Oath’s Sarah Martinez On Why Retailers Have Reasons For Optimism For 2018 Holiday Shopping Personalization matters more than ever to consumers, Martinez says, and technologies like voice activation and AR/VR are helping brands deliver more relevant experiences. David Kaplan By David Kaplan, Sep 4th
Analysis Rewarded Video is On Fire: Why It’s Hot and How It’s Changing the In-App Conversation Rewarded video drives engagement and conversions. Verve's Ari Brandt explains how. Ari Brandt By , Aug 30th
Analysis Shopping Without Brands? How The Growing Popularity Of Non-Brand-Name Products Reflects Larger Shifts In Consumers’ Retail Expectations The emergence of companies like Brandless illustrates mindset shifts in the modern marketplace. Here's what marketers need to know. Michelle Rosinski By , Aug 28th
News 10 Things To Know About Online-To-Offline Marketing This Week Our top stories and links from around the web this week, from New York Life's 'connected experiences' to the subtle differences between Millennials and Gen-Z. Lauryn Chamberlain By Lauryn Chamberlain, Aug 17th
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th