Mindshare’s Jeff Malmad: How Voice Activation And AI Will Drive ‘Incidental Loyalty’
Depending on your brand’s category, roughly 30 percent of your sales will be from incidental loyalty, based on voice searches, and based on voice purchases, Malmad predicts.
By David Kaplan, Apr 16th
How Uber’s Advertising Team Combated Ad Fraud Amid Period of Protest
"Who’s causing ad fraud? It’s not 15 year-old kids or Russian bots -- it’s large agencies and networks," Kevin Frisch, head of Driver & Rider Acquisition at Uber, told MMA Impact attendees.
By David Kaplan, Apr 13th
Macy’s Prepping In-Store App Checkout, Enhanced Image Search, VR And AR For Furniture Promotions
It's all a part of Macy's "digital transformation," says Chief Product And Revenue Officer Jill Ramsey at day one of the MMA's Impact conference.
By David Kaplan, Apr 10th
For Allstate, Geo-Data Is Best For Influencing Future Behavior, Not The Present
The best combination of formats and targeting can create significant shifts in sales and consideration, says the MMA’s SMoX attribution study for Allstate Insurance.
By David Kaplan, Apr 5th
10 Things To Know About Online To Offline Marketing This Week
Our weekly roundup of the most important the location-intelligence news this week, featuring geo-data best practices, Capital One's cafe tour, Dunkin' Donuts and Waze, and Sam's Club's engagement strategy.
By David Kaplan, Mar 31st
Media Ratings Council Issues Final Location-Ad Measurement Standards
'These guidelines will be central in building the type of trusted media environment where geomarketing can flourish, benefitting both consumers and advertisers,' said the IAB's Anna Bager.
By David Kaplan, Mar 29th
Why Accurate Location Data Is So Hard To Get
The Q2 2016 benchmark for Thinknear’s Location Score Index is the lowest its been since measurements began two years ago. Blame it on the profusion of apps with poor geo-intelligence.
By David Kaplan, May 17th
Forbes’ Bruce Rogers: Without Location, Marketers Can’t Figure Out What Customers Want
"We've moved from marketing to people, to marketing with them, to marketing for them," Rogers said. "It's time to transform or die."
By Lauryn Chamberlain, Mar 25th
MMA’s Top Mobile Trends Of 2015
The mobile year in review — and what it means for marketers as we head into 2016.
By Lauryn Chamberlain, Dec 3rd
As Beacons Reach Two-Year Mark, Industry Needs To Tackle Inaccuracy, Publisher Acceptance
Meanwhile, Unacast PROX network adds two dozen partners to expand beacon retargeting.
By David Kaplan, Nov 25th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th