Mixpo’s ShopIgniter Acquisition To Blend Video, Mobile, Social Marketing
As location becomes the center of other ad strategies, the video ad platform attempts a seamless solution.
By David Kaplan, Sep 9th
Location Targeting Doesn’t Equal ‘Location Messaging’
One way is to use geo-data is to aim a placement around a location; another is about influencing the message. Mixpo’s David Cole wants publishers to succeed at both.
By David Kaplan, Aug 21st
Programmatic Paves The Road For Mixpo’s Local Video Ads
Cruze Control: Mixpo's ad creation and delivery tools were used to support individual Chevy Cruze dealerships, as it evinces greater opportunity building in hyperlocal.
By David Kaplan, Jun 16th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th