Can Beacons And Predictive Analytics Lift Packaged Goods Sales In-Store?
One advertiser used beacon platform inMarket's 'Quantum Receptivity' tools to generate 3.5x higher sales.
By David Kaplan, May 11th
MobileFuse’s Mindset Metrics Shows The Impact Of Weather, Location On Ad Effectiveness
A number of variables can affect 'the right moment' for serving a consumer a real-time ad.
By David Kaplan, Nov 19th
Beacon Marketing Platform inMarket Introduces Predictive Targeting Program
The program is called ‘Quantum Receptivity,’ and the aim is to reach shoppers in pre-buying mode with the promise of extending beacons' retargeting value.
By David Kaplan, Nov 9th
MobileFuse’s Mindset Video Aims Ads For The Right Location, Weather
Whether for branding or direct response, marketing is all about the “receptive moment.”
By David Kaplan, Jul 30th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th