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Mindset Targeting

Analysis Can Beacons And Predictive Analytics Lift Packaged Goods Sales In-Store? One advertiser used beacon platform inMarket's 'Quantum Receptivity' tools to generate 3.5x higher sales.

David Kaplan

By David Kaplan, May 11th

News MobileFuse’s Mindset Metrics Shows The Impact Of Weather, Location On Ad Effectiveness A number of variables can affect 'the right moment' for serving a consumer a real-time ad.

David Kaplan

By David Kaplan, Nov 19th

Technology Beacon Marketing Platform inMarket Introduces Predictive Targeting Program The program is called ‘Quantum Receptivity,’ and the aim is to reach shoppers in pre-buying mode with the promise of extending beacons' retargeting value.

David Kaplan

By David Kaplan, Nov 9th

News MobileFuse’s Mindset Video Aims Ads For The Right Location, Weather Whether for branding or direct response, marketing is all about the “receptive moment.”

David Kaplan

By David Kaplan, Jul 30th

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