Toyota’s Bill Fay: We’re In The Business Of Mobility As A Service
"For the auto industry, rapid disruption is the new norm," says Toyota SVP Bill Fay, who outlined a "small steps" approach to shared mobility and autonomous vehicles at the NY Auto Forum.
By David Kaplan, Apr 4th
Cox Automotive Voice-Activated App Nexi Connects Consumers To Car Dealers
"The Future is happening now, it’s just not evenly distributed," Cox Automotive SVP Amy Mills says. "So you have to watch everything, particularly the things that are just coming to market."
By David Kaplan, Apr 2nd
No, Ridehailing And Shared Mobility Aren’t Denting Desire For Car Ownership
It's all about "freedom and flexibility" of owning a personal vehicle to ride-hailing services, says NADA’s Jonathan Collegio.
By David Kaplan, Mar 28th
Do Malls Still Matter? They Do To Millennial Women, eMarketer Finds
Millennial women were more likely to visit malls first when looking for new clothing than to search for it on a brand’s site or apps, on Instagram, or even on Amazon or Google, according to a research roundup by eMarketer.
By David Kaplan, Jan 23rd
Marketing To Music Lovers: How Fans Spend Their ‘Down Time’ At Music Festivals
Marketers have ample opportunities to reach a 'captive audience' of fans — but they can't risk interrupting the live sets attendees came to hear.
By Lauryn Chamberlain, Jan 8th
53 Percent Of Millennial Shoppers Are ‘Better Connected’ Than Store Associates
But more than half of shoppers believe that in-store technology has a significant chance to improve the retail experience, according to Zebra Technologies' Global Shopper Study.
By Lauryn Chamberlain, Nov 15th
49 Percent Of Consumers Plan To Use In-Store Pickup This Holiday Season
Free shipping is also a top consideration for deciding which retailers to patronize over the holidays, according to a report from the NRF.
By Lauryn Chamberlain, Nov 14th
Millennials Aren’t Giving Up On Stores — They Just Want An Enhanced Shopping Experience
The demographic also prefers to research online and then pick up products in stores, rather than completing the entire transaction online.
By Lauryn Chamberlain, Nov 9th
How Brands Can Navigate Millennials’ Shifting Loyalty To Facebook, Instagram, Snapchat
Facebook use is falling among Millennials. And that's a challenge for social media marketers, says Eyeview CMO Jeff Fagel.
By David Kaplan, Aug 29th
Apps Dominate Users’ Digital Time — But Is Interest In New Apps Falling?
App discovery is down across several channels, including the app store, word-of-mouth and advertising, says comScore.
By David Kaplan, Aug 28th
What Brands Need To Know About The Emerging Voice-First Era
By David Kaplan, Jul 17th
McDonald's Owns 'Quick And Easy' Among QSR Customers -- Rivals Need To Look Other Values To Compete
By David Kaplan, Jul 17th
How Marketers Can Customize 'Purpose-Driven Marketing' By Consumer — And Channel
By Lauryn Chamberlain, Jul 16th