Moms On YouTube Seek Entertainment, ‘Me Time’
Video engagement is on the rise across the board. But while Millennial moms are watching diverse content on YouTube, they're actually slightly less likely than their male counterparts to seek out parenting and DIY-related vids.
By Lauryn Chamberlain, May 23rd
Think With Google: Millennial Dads Are Heavy YouTube Users
YouTube isn't just for teens — and brands in the parenting space shouldn't assume they're always talking to mom.
By Lauryn Chamberlain, Apr 25th
What Millennial Moms Want For Mother’s Day
Gen X women still account for the largest share of moms raising kids, but Millennial moms' ranks are quickly rising — and they're expecting more than flowers and breakfast in bed, says Hitwise.
By David Kaplan, May 4th
‘Bumping’ Up Targeting Of Mobile Moms
Baby-centric site TheBump.com redesigned its native app and mobile site in a hyper-personalized way, creating new opportunities for both moms and marketers in the process.
By Lauryn Chamberlain, Feb 5th
Sorry Digital Dads, Mobile Ads Are The Medium For Millennial Moms
Mobile influences the purchase decisions of “Millennial Moms” more than most other groups, a joint Ansible/Millennial Media study finds.
By Lauryn Chamberlain, Nov 6th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th