Geotargeted Mobile Ad Dollars To Hit $32 Billion Within Five Years
Location-targeted ad spend will represent 45 percent of overall mobile ad revenues by 2021, says BIA Kelsey.
By David Kaplan, Jan 24th
Location-Based Ad Dollars To Hit Nearly $30 Billion By 2020
Search will continue to eclipse all ad formats, holding the largest share of location-targeted ad spend over the next five years, says BIA/Kelsey.
By David Kaplan, Jun 16th
Mobile Payments And Beacons: The True Test Comes In 2016
The future of these two retail ‘game-changers’ isn’t guaranteed, says BIA/Kelsey’s Mike Boland.
By David Kaplan, Dec 18th
Despite Deep Linking’s Rise, Search Is Still Set To Lose SMBs To Social Spending
App usage — coupled with greater outreach from Facebook, Pinterest, and Twitter — is driving local business marketing to native advertising formats.
By David Kaplan, Oct 12th
The Future Of Retail Will Be Great For Consumers — And Retailers As Well
Is technology killing the traditional brick-and-mortar business? Nope. Here’s why.
By David Kaplan, Jul 19th
Geo-Targeted Mobile Ad Revenues To Reach $18.2 Billion By 2019
BIA/Kelsey’s study shows local mobile ad spend is rising significantly — which points to the growing importance of accurate, first-party location data.
By Lauryn Chamberlain, Apr 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th