How Brands Can Translate Their Identity To Voice Assistants
'In this intelligent transformation, what doesn't change is that marketers know their customers better than anyone else,' said Ed Doran, cofounder Cortana, Microsoft.
By Lauryn Chamberlain, Nov 2nd
How Patrón Used Alexa And Foursquare To Expand Online-To-Offline Marketing
Could Patrón Tequila create over 500,000 ‘bars’ in kitchens across the US? Adrian Parker aimed to find out.
By David Kaplan, Jul 31st
As Apple Officially Rolls Out iOS 9, Its Screens Look Better Inside And Out
Bridging the gap between mobile web and apps is one aspect of Apple’s updates, along with mapping services that keep getting better.
By David Kaplan, Sep 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th