How Brands Can Translate Their Identity To Voice Assistants
'In this intelligent transformation, what doesn't change is that marketers know their customers better than anyone else,' said Ed Doran, cofounder Cortana, Microsoft.
By Lauryn Chamberlain, Nov 2nd
How Patrón Used Alexa And Foursquare To Expand Online-To-Offline Marketing
Could Patrón Tequila create over 500,000 ‘bars’ in kitchens across the US? Adrian Parker aimed to find out.
By David Kaplan, Jul 31st
As Apple Officially Rolls Out iOS 9, Its Screens Look Better Inside And Out
Bridging the gap between mobile web and apps is one aspect of Apple’s updates, along with mapping services that keep getting better.
By David Kaplan, Sep 9th
World Cup Search Stats Show Why Unbranded Search Matters For Marketers
By Lauryn Chamberlain, Jul 19th
Pinterest Shows Retailers How To Reach Back-To-School Shoppers
By David Kaplan, Jul 19th
How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11
By Lauryn Chamberlain, Jul 18th