Microsoft
Analysis Microsoft Releases’ Healthbot’ Virtual Assistant For Hospitals "The health bot allows us to leverage technology to meet consumers where they are; online, mobile, chat, text, and to help them navigate the complexity of healthcare,” said Jamey Shiels, VP, Digital Experience at Aurora Healh Care, which is one of pilot partners. David Kaplan By David Kaplan, Dec 18th
Analysis Microsoft IoT Platform Azure Adds Location Services From Tom Tom “TomTom equips us with the infrastructure to provide updates quickly and incrementally to our customers, enabling us to provide the most up-to-date information,” says Sam George, Partner Director of Azure IoT. David Kaplan By David Kaplan, Nov 29th
Analysis Why Brands Still Need Bing As Apple Switches Siri And Spotlight Search To Google "If you're not focusing on ranking well on Bing, you lose traffic while exposing yourself to too much dependence on Google," says Yext's Duane Forrester. "That’s dangerous, as when Google shifts its algorithm, you could be crushed." David Kaplan By David Kaplan, Sep 26th
Analysis What Location Strategies Are Major Brands Using To Make Retail Relevant Again? "We’re trying to make it easier for customers to start and stop anywhere," says Best Buy VP Shari Rossow. "It’s now a basic expectation for how we all shop." David Kaplan By David Kaplan, Sep 13th
Analysis Nearly One-Third Of US Online Population Will Use Voice Assistants By 2019 At the moment, 20 percent of Google search queries -- and 25 percent of Bing queries -- are made via voice-activated assistants, says eMarketer. David Kaplan By David Kaplan, Sep 1st
Analysis Nearly Half Of Online Consumers Are Interested In Using Connected Home Devices "Just like mobile devices have replaced a lot of desktop/laptop devices, I anticipate the voice-activated devices will similarly reduce use of the desktop/laptop devices," says Magid Advisors' Mike Vorhaus. David Kaplan By David Kaplan, Aug 31st
Analysis What The TV Remote Says About The Role Of Voice-Activation In Consumers’ Lives New platforms fundamentally change the game, says ViralGains CEO Tod Loofbourrow. David Kaplan By David Kaplan, Aug 16th
Analysis How Voice-Activation Is Becoming The New ‘Touch’ When the iPhone debuted 10 years ago, the touchscreen changed the way consumers use tech. Now, Pandora's Keri Degroote says, voice is poised to do the same. David Kaplan By David Kaplan, Aug 14th
Analysis Will Voice-Activated Assistants Change Search Advertising? Executives from Microsoft Bing, Google DoubleClick, SEMPO, Wordstream, and Yext discussed the future of search marketing and voice-activated assistants. David Kaplan By David Kaplan, Jul 28th
Analysis How Will Visual And Voice Search Evolve? "We could go from heat mapping clicks on a page to now 'emotion mapping,'" says Bing Ads' Purna Virji. David Kaplan By David Kaplan, Jul 17th
Load More
Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th