How Toyota Drove Nascar Fans Into Dealerships
UberMedia analyzed geo-data at Nascar races and dealer showrooms as Toyota celebrated its 10th anniversary in Nascar with a new Camry.
By David Kaplan, Mar 22nd
What’s Wrong With Geofences? UberMedia Has An Answer
Geofences tend to be too general, too 'one-size fits all,' says UberMedia's Michael Hayes.
By David Kaplan, Jul 13th
GeoMinds: Media Measurement — It’s All About Location, Location, Location
Why 'Physical Location Visits' are the industry’s next big KPI.
, Sep 9th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th