Michael Hayes
Analysis How Toyota Drove Nascar Fans Into Dealerships UberMedia analyzed geo-data at Nascar races and dealer showrooms as Toyota celebrated its 10th anniversary in Nascar with a new Camry. David Kaplan By David Kaplan, Mar 22nd
News What’s Wrong With Geofences? UberMedia Has An Answer Geofences tend to be too general, too 'one-size fits all,' says UberMedia's Michael Hayes. David Kaplan By David Kaplan, Jul 13th
Uncategorized GeoMinds: Media Measurement — It’s All About Location, Location, Location Why 'Physical Location Visits' are the industry’s next big KPI. Michael Hayes By , Sep 9th
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