Wendy’s Adds Snapchat Spice To Jalapeño Chicken Campaign
Following Burger King's red hot 'Angriest Whopper,' Wendy's is continuing to build on its Snapchat marketing.
By David Kaplan, Apr 19th
Mobile Drives More Frequent Visits To Retailers’ Sites — But Less Time Spent Vs. Desktop
This gives retailers limited time to capture their attention when they browse in store.
By Daniel Parisi, Feb 3rd
Drawbridge’s Cross-Platform Analytics Now Includes Daily Reporting On Store Visits
Offline attribution is in demand and real-time focused marketers don’t want to wait a month or a week to see whether an ad led someone to a local shop.
By David Kaplan, Nov 20th
PlaceIQ Ups The Ante In Online-To-Offline Attribution Race
The geo-data specialist is opening up its platform even further to buyers, sellers, and other third-parties as it pursues enterprise ad dollars. Is that enough to differentiate it from the competition?
By David Kaplan, Aug 26th
GeoMinds: Redefining Success — How Advertisers Can Approach Measurement in a Cross-Device World
Decisions on spending can only be made when advertisers can agree on what form of cross-device metrics work best.
, Aug 17th
Walmart Tops In-Store Visits In Placed 100 Ranking
The geo-data provider is vying to have its Placed Insights recognized as the location-based ad marketplace’s “standard measurement.”
By David Kaplan, Nov 24th
Clickthroughs: A Worse Location Ad Metric Than You Thought
That’s the view from an xAd-commissioned Nielsen study of geo-marketing campaign analytic tools.
By David Kaplan, Sep 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th