Factual Expands European Presence With Store Visitation Measurement Deal
S4M will offer Factual’s store visitation measurement solution to clients including McDonald’s, Subway, Levi’s, Renault, and more, says European Managing Director Mandeep Mason.
By David Kaplan, Sep 11th
NFL TV Viewing Declines Put Added Pressure On Sports Bars
Sports bars see a lift of 32 percent on football Sundays over non-game Sundays -- but visits were down by 4 percent, says Foursquare President Steven Rosenblatt.
By David Kaplan, Aug 17th
Location Marketing Metrics: How To Pick the Right Tool For The Task
There's no one tool that will do the job of knowing whether a targeted mobile ad did its work, says Verve's Tim Gough.
, Apr 26th
Getting Creative With Creative
Creativity and measurement would seem to be at odds, but Waze's Erika Lehmkuhl shows how the two can work together to drive online-to-offline actions.
, Apr 5th
Media Ratings Council Issues Final Location-Ad Measurement Standards
'These guidelines will be central in building the type of trusted media environment where geomarketing can flourish, benefitting both consumers and advertisers,' said the IAB's Anna Bager.
By David Kaplan, Mar 29th
Thanksgiving Day Insights: How Brands Can Capitalize on Shopping Behaviors
Talk about 'mobile moments' -- Waze's Ana Sofia Reis finds that most Thanksgiving shoppers grocery shoppers wait until the last minute. And they desperately want brands' help.
Ana Sofia Reis
, Nov 3rd
The Control-Group Methodology Every Brand Needs to Demand of Mobile Marketing
The time has come to revise the way the online ad industry measures media impact and incremental sales lift, writes Verve's Tim Gough. Future credibility depends on it.
, Nov 1st
Shopper Marketing in the Digital Era
In this always-on mobile real-time era, is there still a place for Shopper Marketing?
, Oct 26th
Driving Foot Traffic In A Digital World
Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
, Oct 25th
STX Entertainment Turns To Location Attribution To Measure Ad ROI For Bad Moms Movie Ticket Sales
The movie studio and its agency Horizon used Placed Attribution to determine the impact of digital ads for the hit comedy had on moviegoers.
By David Kaplan, Oct 7th
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th