Consumers Exchange Over 2 Billion Messages With Businesses Each Month Via Facebook Messenger
'Twenty years ago, businesses scrambled to start building a web presence,' said Stefanos Loukakos, Head of Messenger, Facebook. 'Now is the time for businesses to build a presence on messenger.'
By Lauryn Chamberlain, Sep 27th
1.82 Billion People Will Use Messaging Apps In 2017
The growth in reliance on messaging platforms will likely see more marketers experimenting with chatbot communication.
By Lauryn Chamberlain, Jul 26th
Geo 101: What Marketers Need To Know About Chatbots
Advances in artificial intelligence and natural language processing are helping bots to drive more engagement than ever.
By Lauryn Chamberlain, Jul 18th
Think With Google: Gen-Z Teens Are Moving From Texting To Messaging Apps
It's part of the reason that chatbots resonate so deeply with the younger demographic.
By Lauryn Chamberlain, Apr 18th
Sephora Looks Ahead To Gen-Z With With Kik Messenger Partnership
The cosmetics chain looks to provide product recommendations, review info, and more via chatbot.
By Lauryn Chamberlain, Mar 30th
Amazon Expands SMB Ties With Launch Of Storefronts
By David Kaplan, Sep 17th
Apple's iOS 12 Allows Users To Greater Control Over Notifications -- Here's What It Means For Local Marketers
By David Kaplan, Sep 13th
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
By David Kaplan, Sep 12th