Blis And GroupM’s Mediacom On Uncovering ‘Smart Trends’ In Attribution
"Location is the new cookie and more when it comes to targeting and engaging with audiences," says Blis' Amy Fox.
By David Kaplan, Dec 5th
PlaceIQ Opens Geo-Data Platform Directly To Agencies
Mediacom, Starcom MediaVest Group are among the media buyers who will be able to determine the lift — or lack thereof — cross-channel location ads play in driving sales.
By David Kaplan, Feb 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th