Driving Foot Traffic In A Digital World
Waze's Greg Myrick shows automotive OEMs how to align online and offline advertising metrics.
By Greg Myrick, Oct 25th
The Omnichannel Moment: Cross-Device Ads Are 60 Percent More Effective For Brick-And-Mortar Brands
One year after they partnered on online-to-offline measurement, NInthDecimal and ZenithOptimedia say their collaboration has driven a 24 percent lift in in-store visits.
By David Kaplan, Apr 14th
GeoMinds: Media Measurement — It’s All About Location, Location, Location
Why 'Physical Location Visits' are the industry’s next big KPI.
, Sep 9th
4INFO’s Mallon: Meeting The Challenges Of Cookie-Less Measurement
Connecting consumers’ devices and what brings them to the cash register is what the company’s new Chief Product Officer is focusing on.
By David Kaplan, Aug 20th
GeoMinds: Redefining Success — How Advertisers Can Approach Measurement in a Cross-Device World
Decisions on spending can only be made when advertisers can agree on what form of cross-device metrics work best.
, Aug 17th
4Info And Catalina Expand Measurement Pact On Mobile-To-Mortar Sales Lift
In-store traffic metrics are fine, but physical retailers just want to know if a smartphone impression actually made the cash register ring.
By David Kaplan, May 4th
ZenithOptimedia and NinthDecimal Partner To Measure On Online-To-Offline Data
“Offline attribution” metrics promise to determine whether mobile ads actually drove in-store purchases.
By David Kaplan, Mar 30th
Facebook’s Small Biz Metric: Outcomes Are All That Matters
Facebook's Doug Stotland is working to expand the social net's value to small business advertisers. To satisfy them, the metrics are both simple and complicated.
By David Kaplan, Jul 24th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th