measurement
News Factual Brings In Ex-CARTO Exec Kevin Reilly To Be Its First ‘Head Of Measurement’ "While Measurement is a product for marketers, footfall data is absolutely beneficial for analytics and intelligence, as it connects mobile movement with real-world behavior and places to uncovers unique insights that drive business decisions," Reilly says. David Kaplan By David Kaplan, May 10th
Analysis Is There A Connection Between Spending On Measurement Services And Boosting Sales? Marketers that invest over 10 percent on measurement are 3X more likely to beat their sales targets by 25 percent or more, says Neustar's Julie Fleischer. David Kaplan By David Kaplan, Sep 12th
News Factual Expands European Presence With Store Visitation Measurement Deal S4M will offer Factual’s store visitation measurement solution to clients including McDonald’s, Subway, Levi’s, Renault, and more, says European Managing Director Mandeep Mason. David Kaplan By David Kaplan, Sep 11th
Analysis Pinterest Adds Measurement Partners To Promote Proof Of Brick-And-Mortar Sales Lift On average, Pinterest users spend 78 percent more on retail overall -- now brands are promised greater insight behind those numbers from the image sharing platform. David Kaplan By David Kaplan, Jun 21st
Analysis Location Marketing Metrics: How To Pick the Right Tool For The Task There's no one tool that will do the job of knowing whether a targeted mobile ad did its work, says Verve's Tim Gough. Tim Gough By , Apr 26th
Analysis Integral Ad Science: Marketers Still Struggle With Measurement, Attribution 22 percent list in-store attribution as the biggest issue facing marketers today, according to an IAS survey. But expanded online-to-offline measurement tools can help. Lauryn Chamberlain By Lauryn Chamberlain, Apr 17th
Analysis Great Expectations — Is Your Proximity Marketing Measuring Up? ShopAdvisor's Jeff Papows explores the best ways to measure the value of proximity marketing efforts. Jeff Papows By , Dec 2nd
Analysis Thanksgiving Day Insights: How Brands Can Capitalize on Shopping Behaviors Talk about 'mobile moments' -- Waze's Ana Sofia Reis finds that most Thanksgiving shoppers grocery shoppers wait until the last minute. And they desperately want brands' help. Ana Sofia Reis By , Nov 3rd
Analysis The Control-Group Methodology Every Brand Needs to Demand of Mobile Marketing The time has come to revise the way the online ad industry measures media impact and incremental sales lift, writes Verve's Tim Gough. Future credibility depends on it. Tim Gough By , Nov 1st
Analysis Shopper Marketing in the Digital Era In this always-on mobile real-time era, is there still a place for Shopper Marketing? Elizabeth Johnson By , Oct 26th
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Featured News
Location Data Shows The Challenge Tesla Faces In Broadening Its Appeal Beyond Luxury
By David Kaplan, Aug 9th
What Amazon Alexa's 'Answer Update' Means For Marketers
By Lauryn Chamberlain, Aug 9th
Assigned Seating: OpenTable Lets Reservationists Choose Specific Locations Within Restaurants
By David Kaplan, Aug 8th