McDonald’s
Analysis McDonald’s Owns ‘Quick And Easy’ Among QSR Customers — Rivals Need To Look Other Values To Compete "Rather than follow McDonald's into value and convenience and fight them at their own game, other chains should consider hanging their hat on some of the other drivers that matter with QSR consumers," says an analysis by Sense360's Eli Pornoy. David Kaplan By David Kaplan, Jul 17th
Analysis Can Super Bowl Ads Boost Brick-And-Mortar Traffic? Dunkin' Donuts, McDonald's, Hyundai, H&R Block, KFC can all say "yes," according to data from Factual and Alphonso Insights. David Kaplan By David Kaplan, Jan 31st
Analysis Fast Food Ratings: ABC Is The Top Network For QSR Visitors 'Visitors to top five fast food restaurants watch roughly 12 percent more TV than the general population,' says NinthDecimal's Sable Mi. David Kaplan By David Kaplan, Jan 29th
Analysis How Will McDonald’s Gaming Strategy Influence Its 2018 Marketing? "McDonald's is historically a fun brand" says Tim Snyder, McDonald's digital business optimization director. "Gaming is just a natural extension of what we're doing right now with Uber Eats and delivery." David Kaplan By David Kaplan, Jan 2nd
Analysis When It Comes To Generating QSR Loyalty, Breakfast Is What Wins Visits Brands like Starbucks, McDonald’s, Dunkin Donuts, Tim Hortons, Panera, and Taco Bell have each been expanding their morning offerings to maximize their share of wallet, says Foursquare's Steven Rosenblatt. David Kaplan By David Kaplan, Sep 28th
News 10 Things To Know About Online-To-Offline Marketing This Week All the location news this week, from local shopping trends to why McDonald's keeps winning the QSR foot-traffic game. Lauryn Chamberlain By Lauryn Chamberlain, Sep 22nd
Analysis Why McDonald’s Keeps Winning The QSR Foot-Traffic Game And what other brands can learn from it. Lauryn Chamberlain By Lauryn Chamberlain, Sep 20th
Analysis How Well Did Lyft Drive Taco Bell Ride-Throughs? During the 11pm hour, Taco Bell saw an 8 percent increase in visitors on average, says Drew Breunig, PlaceIQ SVP of Strategy. David Kaplan By David Kaplan, Aug 17th
Analysis How Share of Visit Analysis is Opening New Doors for Brands Understanding the 'peaks and valleys' of customer visit levels at QSRs like Chick-Fil-A and McDonald's can help all marketers become better attractions, says PlaceIQ's Drew Breunig Drew Breunig By , Mar 10th
Analysis Why McDonald’s Owns California’s Late-Night Drivers Waze’s Bart Kloosterboer also explains why Whataburger is so big in Texas. David Kaplan By David Kaplan, Feb 27th
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