Mastercard Taps Mapping Data Visualizer Carto To Power Retail Partners’ Location Insights
Mastercard and and Carto have developed a packaged mapping solution to inform retail and real estate decision-makers on Site Selection, Property Valuation and Marketing and Urban Planning.
By David Kaplan, May 25th
Mastercard Moves From Wallet To Car Dashboard With A Little Help From HERE
"Location technology and digital payments are at the heart of how we access services in the physical world," says HERE COO Angel L. Mendez.
By David Kaplan, Jan 9th
How Dunkin’ Donuts Is Using Mastercard’s Masterpass To Drive Loyalty Membership
Digital payment methods like Masterpass by Mastercard help us provide our guests with even more quick and convenient ways to 'run on Dunkin’,'" says Dunkin’ Donuts VP Sherrill Kaplan.
By David Kaplan, Nov 16th
Mastercard Plans To ‘Mobile-ize’ Vending Machines In 300 Cities
Consumers expect all retail touchpoints to be as mobile-friendly as possible and all commerce experiences to be frictionless, says Mastercard Digital Payments Head Betty DeVita.
By David Kaplan, Apr 19th
How Loyalty Platforms Like Thanx Are Positioning For 2017
Thanx, a four-year-old, pure-play customer loyalty solution for national-local retailers has just scored a $17.1 million. Peter Krasilovsky explains how the space is evolving.
, Dec 12th
Mastercard Roundup: Cheesecake Factory, Pizza Hut Look at Future Of Contactless Pay
Partnering with Mastercard on contactless pay streamlines the dining experience, boosts discovery, and confers loyalty benefits, representatives explained.
By Lauryn Chamberlain, Jul 19th
How MasterPass Is Connecting In-Store, In-App, And Online Payments
With MasterCard's contactless payment solution set to go live in more than five million brick-and-mortar locations, the company's head of digital payments talks about creating the 'true' omnichannel experience.
, Jul 15th
How MasterCard Is Making Contactless Payment Truly Personal
Want to pay for purchases with a key fob? A ring? A fitness band? MasterCard wants to pave the way — but security concerns must come first.
By Lauryn Chamberlain, May 26th
Pizza Hut Asia To Test MasterPass-Powered Robot
With robot system ‘Pepper,’ the companies hope to create a more seamless and intuitive diner experience — for payments, product information, and more.
By Lauryn Chamberlain, May 24th
MasterCard To Roll Out ‘Selfie Pay’ This Summer
While accessing an account with a close-up might seem silly to some, the move is about the payment provider’s overarching goal to explore new ways that contactless payments can enable consumers’ lives.
By Lauryn Chamberlain, Feb 23rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th