As JCPenney Streamlines, CEO Ellison Points To Omnichannel Progress
Omnichannel shoppers spent 3x more with JCPenney compared to store-only or e-commerce only customers in 2016. More to come, says CEO Marvin Ellison.
By David Kaplan, Feb 27th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th