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Analysis How Marketers Need To Build Loyalty Programs Now "Price and convenience are important" as part of a loyalty/rewards program, but "they are increasingly table stakes. More and more, consumers are looking to premium brands to provide value beyond the transaction," says Erica Richey, at ThirdLove.

David Kaplan

By David Kaplan, Sep 19th

Analysis How CMOs Are Getting Past The Hype About AI By Finding The Practical Use Cases It's still "early days" for AI, says Forrester analyst Thomas Husson, who reports that only 36 percent of global marketing decision makers actually use machine learning tech.

David Kaplan

By David Kaplan, Aug 10th

Analysis What Is A ‘Marketing Technologist?’ And do all brands need one? Scott Brinker, who has helped develop the concept, breaks down the definition and the need for someone to fill the MarTech role.

David Kaplan

By David Kaplan, Aug 2nd

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