The Other ‘1 Percent’ — Only A Sliver Of Shoppers Drive Sales For New CPG Items
With so much resting on so few consumers, targeting specific retail locations can make the difference between a sales boost or bust, says Catalina.
By David Kaplan, Aug 19th
Shopper Tracker Catalina Rolls Out Targeted Circular Platform, ‘My Favorite Deals’
This is not another version of the traditional newspaper insert, says Marla Thompson, the company’s head of US strategy.
By David Kaplan, Jun 22nd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th