The Other ‘1 Percent’ — Only A Sliver Of Shoppers Drive Sales For New CPG Items
With so much resting on so few consumers, targeting specific retail locations can make the difference between a sales boost or bust, says Catalina.
By David Kaplan, Aug 19th
Shopper Tracker Catalina Rolls Out Targeted Circular Platform, ‘My Favorite Deals’
This is not another version of the traditional newspaper insert, says Marla Thompson, the company’s head of US strategy.
By David Kaplan, Jun 22nd
10 Things To Know About Online-To-Offline Marketing This Week
By Lauryn Chamberlain, Jun 15th
Snap Partners With Pandora On Song Sharing Integration
By Lauryn Chamberlain, Jun 14th
67 Percent Of Consumers Worldwide Have Live-Streamed Video
By Lauryn Chamberlain, Jun 13th