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Analysis Pinterest Shows Retailers How To Reach Back-To-School Shoppers "Instead of finding an item in-store and then purchasing it later, Pinterest users are discovering inspiration online and then tracking down items later, often in physical stores," says Head of Insights Naomi Grewal.

David Kaplan

By David Kaplan, Jul 19th

News How 7-Eleven Drove A 51 Percent Increase in Foot Traffic on 7/11 The chain's Free Slurpee Day promotion generated an increase in market share — and surprising sales success.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 18th

Analysis ‘Conversational Commerce’ Is On The Rise: Here’s How Brands Can Win Of 806 million WeChat users in China, an estimated 31 percent have used the messaging platform to make a purchase. By embracing diverse chatbot applications, brands can take advantage.

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 12th

Analysis Building A Brand Voice: Why Sonic Identity Matters For Marketers Today 'Sound is our fastest sense,' says Pandora's Lauren Nagel. 'It's hard-wired into us, and that's also the driver of its cognitive simplicity.'

Lauryn Chamberlain

By Lauryn Chamberlain, Jul 3rd

Analysis Why Influencer Marketing is Unique and Even More Vital for B2B Marketers In recent years social media influencers have become a centerpiece of business-to-consumer (B2C) marketing strategies, but as its popularity grows, business-to-business (B2B) brands are starting to follow suit, writes Richard Wong.

By Richard Wong, Jul 3rd

Analysis MRM//McCann CMO Marcy Quinn Samet: How Brands Can Balance Data Privacy And The Need For Personalization 'The old days of giving your information away simply to get a certain discount may not be working anymore,' Samet explained in a conversation at Cannes Lions.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 28th

Analysis How Kraft Heinz Blended Video Ads, Influencer Marketing To Boost Sales For Kraft Mac & Cheese A Kraft Heinz survey found that 75 percent of Millennial moms said they sometimes swear in front of their kids. "We thought, 'This is such a great, interesting moment, and we can use it to do something that will resonate with her,'" says Michelle St Jacques, Kraft Heinz's head of brand & innovation, in a conversation at Cannes Lions.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 26th

News DexYP Expands SMB Social, On-Demand Marketing Services With SOCi "Successful SMBs understand Social Media is not a billboard, but is instead a two-way conversation providing new ways to engage with current and perspective clients," says Ryan Cantor, DexYP Digital Assistant VP.

David Kaplan

By David Kaplan, Jun 20th

News World Cup Fans Are 6x More Likely To Care About Health And Wellness The World Cup audience may be more receptive to messages from grocery chains, meal-kit services, and the like.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 19th

Campaigns How Moët & Chandon Relied On Video, Live Events To Kick Off Its New ‘Must Be’ Campaign The campaign launched in conjunction with Moët Grand Day and Rosé Day LA.

Lauryn Chamberlain

By Lauryn Chamberlain, Jun 12th

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