marketing
Analysis
How Marketers Need To Build Loyalty Programs Now
"Price and convenience are important" as part of a loyalty/rewards program, but "they are increasingly table stakes. More and more, consumers are looking to premium brands to provide value beyond the transaction," says Erica Richey, at ThirdLove.
Analysis
Holiday Season Forecast: 50 Percent Of All U.S. Consumers Will Own A Smart Speaker
Even though just 17 percent use voice to initiate a one-time order for pick-up in-store, as more brands strike deals with Google and Amazon, that will likely change as well as more smart devices alter the way people initiate a purchase, an Adobe study suggests.
Analysis
Pandora And Placed Attribution Alliance Four Years Later: Brands Saw Double-Digit Lift In Visits
The partnership drove "double-digit lift in store traffic for Lane Bryant and an incremental $110 million in revenue for the Las Vegas Convention and Visitors Authority," says Placed's Jim Watson.
Analysis
Google My Business Just Made Online Discovery Easier For 2.5 Million ‘Veteran-Led’ Brick-And-Mortar Businesses
"If your business is owned, led, or founded by a veteran, you can enable this 'Veteran-Led' attribute through Google My Business, and it will appear on your Google listing alongside other details like 'Has Wifi' or 'Outdoor Seating,'" says Google Data Scientist Sean O’Keefe.