Walmart Tests Apple Watch App, Exploring Its Popularity With Bargain Shoppers
The chain seeks to improve the in-store experience — and find out if the Apple Watch will become ubiquitous across demographics despite its high price point.
By Lauryn Chamberlain, Jun 22nd
Apple Watch Will Beat iPhone For Mobile Wallet Marketers, Says Vibes
Suspecting a consumer trend on the horizon, the mobile marketing company has updated its Catapult Wallet Manager platform to support Apple Watch.
By Nicole Spector, May 28th
Adobe And Vibes Build Location-Based Marketing Around Mobile Wallets
The companies have integrated their technologies to make the digital wallet a marketing tool in mobile campaigns.
By Nicole Spector, Mar 31st
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th