Geo-Data Is The Hub Of ‘Power Brew’ Including Local Mobile, Social, Video Ad Spending
Location-targeted mobile ad spending is expected to rise 34.5 percent in 2016, says BIA/Kelsey, driving up the wider local ad marketplace.
By David Kaplan, Nov 2nd
Geo-Targeted Mobile Ad Revenues To Reach $18.2 Billion By 2019
BIA/Kelsey’s study shows local mobile ad spend is rising significantly — which points to the growing importance of accurate, first-party location data.
By Lauryn Chamberlain, Apr 23rd
Local Digital Ad Revenue Gains Holding Steady Through 2015
For the second year in a row, BIA/Kelsey predicts that online ad revenues in the local space are set to rise by 13 percent.
By David Kaplan, Sep 22nd
‘Local And Relatively Large’ Businesses Emerge As Major Digital Ad Spenders
BIA/Kelsey says that “non-SMBs” are helping drive the accelerated growth of local ad dollars.
By David Kaplan, Sep 3rd
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th