AOL’s Mark Connon On Geo-Data As The Hot Topic At Mobile World Congress
As the AOL Platforms Global Chief Mobile Officer reflects on this past year's Mobile World Congress, he sees a greater role for geo-data.
By David Kaplan, Mar 13th
2017 Predictions: Inspired By Pokemon Go, Geo Comes Into Brands’ Focus
AOL’s Chief Mobile Officer, Mark Connon, offers his take on how geo-location strategies will shape agencies' and brands' campaigns next year.
, Dec 9th
AOL Promotes Publisher Chief Tim Mahlman To Run Platforms Unit
A major focus of the Verizon-owned company's AOL Platforms will be ramping up location intelligence programs for ad buyers and sellers.
By David Kaplan, Jun 15th
AOL’s First CMO — Chief ‘Mobile’ Officer, That Is — Seeks To Guide Offline Retailers To Online Video Ads
Previously EVP of Millennial Media’s platform business, Connon is looking ahead and talking to marketers about 'mobile-first,' not 'second-screen,' strategies.
By David Kaplan, Mar 17th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th