Apple Maps Expands Detailed Transit, Shared Mobility Info To Paris
Aimed at both Parisian commuters and tourists, Apple Maps now has transit details for 40 cities around the world.
By David Kaplan, May 1st
10 Things To Know About Online-To-Offline Marketing This Week
All the location news this week, from HERE's alliance with BMW to how digital coupons influence consumers' store choices.
By Lauryn Chamberlain, Mar 10th
Waze, MapQuest Issue Respective Revamps As ‘Map Wars’ Heat Up
Spurred, in part, by ongoing advancements from Google and Apple on down, consumers — and local marketers — have a lot more choices to navigate.
By David Kaplan, Oct 21st
Google Maps Moves From The Street Outside To Interior Store Aisles
Along with a new “Night Mode” feature, Google Maps is expanding its location services in broader ways.
By Daniel Parisi, Aug 10th
Lyft Aims To Improve Location Features, Acqui-Hiring Team From Messaging App Leo
The app’s move is a bid to stand out in an increasingly on-demand world — and points to the growing trend of navigation tech purchases.
By Lauryn Chamberlain, Jun 29th
Google Maps Will Now Tell You If Your Destination Is Closed
No more dejectedly driving home from a store you thought was open — Google will warn you as soon as you get in your car.
By Daniel Parisi, Jun 18th
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th