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map wars
Analysis
HERE Is Bringing 3D Maps To BMW Group And Daimler Mercedes-Benz Models
Highly precise maps are a key element for autonomous driving -- and for HERE, it's a key element in challenging Google for the next stage of location technology.
By David Kaplan, Feb 22nd
Apps
Apple Maps Expands Detailed Transit, Shared Mobility Info To Paris
Aimed at both Parisian commuters and tourists, Apple Maps now has transit details for 40 cities around the world.
By David Kaplan, May 1st
Analysis
4 Ways To Drive In-Store Traffic With Google Maps
When it comes to connecting brands and consumers, Google Maps is more than just about getting from Point A to Point B.
By Raj Nijjer, Feb 27th
News
Google Maps Gets More Social With Shared Lists
The analytics potential from Google Maps users sharing lists represents an even deeper level of insight for the search giant and the brands it works with.
By David Kaplan, Feb 13th
News
Want To Know How Crowded The Bar Is? Check Google Maps
With its latest update, Google furthers its commitment to integrating real-time information into Maps.
By Lauryn Chamberlain, Feb 1st
Analysis
Apple Maps Now Includes Data From 30,000 Electric Car Charging Stations
ChargePoint, which bills itself as the world’s largest network of electric vehicle power stations, is now integrating their data into Apple Maps.
By David Kaplan, Dec 9th
Analysis
Apple Maps Hits The Road — And, Eventually, The Air — To Collect Street View Data
Apple technicians drove across 40 localities last month as it looks to add more details to Maps updates. It's also considering the use of drones to get a bird's eye view of the landscapes it covers as well.
By David Kaplan, Dec 2nd
Analysis
Why Did Google Acquire Urban Engines? To Redefine The Transportation Business
The financial details as well as the purpose for Google's latest purchase are sketchy. But adding Urban Engines' traffic and public transit data is a clear bid to strengthen the search giant's ultimate aims.
By David Kaplan, Sep 19th
News
Google Maps The Rio Olympics For Actual — And Virtual — Visitors
The Google Street View imagery around and in the Olympics arena has also been revamped to give virtual travelers an insider's look at the stadiums.
By David Kaplan, Aug 8th
Analysis
Apple Maps Makes Location-Based Updates Ahead Of iOS 10 Redesign
The ‘map wars’ are still hot, hot, hot.
By Lauryn Chamberlain, Aug 2nd
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Featured News
How Brands Can Partner With Google Assistant
By David Kaplan, Oct 2nd
Announcing Our New Venture: CMO On The Go!
By Lauryn Chamberlain, Sep 27th
IBM Watson Unveils Added AI Tools For Marketers, Including Weather-Related Ad Designs
By David Kaplan, Sep 26th